UKTI Americana Exhibit — 2011

Con­cep­tion, design, and imple­men­ta­tion of an exhib­it to pro­mote Unit­ed King­dom inno­va­tion at the 2011 Amer­i­cana con­fer­ence in Mon­tre­al.

The British High Com­mis­sion called upon DE to con­ceive an exhib­it for their pres­ence at the 2011 Amer­i­cana con­fer­ence — one of the lead­ing envi­ron­men­tal tech­nol­o­gy and busi­ness events in North Amer­i­ca. DE respond­ed with the idea of an “eco-chic” exhib­it that com­bined unique fur­ni­ture made from recy­cled mate­ri­als by local Mon­tre­al arti­sans with a slick ser­pen­tine wave­line back­drop. DE pro­posed that an envi­ron­men­tal analy­sis includ­ing a mate­ri­als assess­ment and car­bon foot­print of the project be per­formed. The car­bon foot­print helped to link this project with the UK low car­bon plan recent­ly only two weeks before the con­fer­ence.

DE part­ners on this project were MOD dis­plays, who sup­plied the ser­pen­tine wave­line struc­ture, and Monde Ruelle, who sup­plied the eco­log­i­cal fur­ni­ture. Both part­ners did great work.

The DE approach result­ed in a very unique exhib­it expe­ri­ence and many turned heads, includ­ing our client:

“Work­ing with David Oswald and his team at DE was a fan­tas­tic expe­ri­ence. They very quick­ly brought vision to our project whilst nev­er for­get­ting our spe­cif­ic needs and objec­tives.

The art­work pro­duced in such short delays was out­stand­ing and the result was a tru­ly unique, styl­ized, and engag­ing Trade exhib­it which suc­cess­ful­ly attract­ed the atten­tion vis­i­tors and del­e­gates. DE’s holis­tic approach to design and com­mu­ni­ca­tion had a very pos­i­tive impact on all aspects of our pres­ence at Amer­i­cana and we much look for­ward to work­ing with them again.”
— Natasha Gagnon, UKTI Trade Asso­ciate, British Con­sulate-Gen­er­al Mon­tre­al