Design Edge Canada featured DE’s work on the Telus Spark Science Centre in Calgary in its Jan/Feb 2012 issue. The focus of the issue was “Deconstructing the design process” and the article explains DE’s unique approach to exhibit design for the exhibits at the science centre.
The traditional science centre exhibit design process was essentially turned on its head in this project. DE and the Telus Spark internal design team took an ‘experience-focused’ approach in which the quality and fun of the engagement with the exhibit was considered first, before the content outcomes and learning objectives. The idea was to create exhibits that were ‘catchy’ but which also opened up the visitors to discussion and contemplation about a given subject. The process of creating mock-ups (exhibit pilots) allowed the DE team to actually test the ideas with real science centre visitors. This was a very special opportunity for validating design ideas and the results in many cases were very surprising!